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World Toilet Day is not just about toilet humor, or an attempt to make toilets sexy. World Toilet Day has a serious purpose: it aims to stimulate dialogue about sanitation and break the taboo that still surrounds this issue. In addition, it supports advocacy that highlights the profound impact of the sanitation crisis in a rigorous manner, and seeks to bring to the forefront the health and emotional consequences, as well as the economic impact of inadequate sanitation.
World Toilet Days′ vision is to grow as a collective campaign uniting on 19 November everybody who is passionate about toilets to ensure that access to proper sanitation, which has been declared a human right, becomes a reality for all.